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Thursday, November 29, 2007

"The Audience Is Up To Something."

Definitions shift. Or perhaps more to the point, people shift. And technologies shift. We tend to lump it all together and tritely call it the 'paradigm-shift'. Or we lean on the current buzzword, 'new media'. It somehow distinguished itself from 'old media' or mainstream media.

Or at least, it used to.





And importantly, some of us discuss it in the setting called 'The Church'... ie, the body of Christ-followers.

The stereotypical discussion has gone like this... Pastors holding the Sunday microphone are being drowned out by blogging members who are often cynical of that highly-controlled institutional voice... and its staid consequences: mediocrity and ineffectiveness in the (real) mission at hand... the Whole Commission.

Seven days a week, these bloggers comprise 'the long tail' of The Church... and some even foretell of a coming 'revolution'...

[continued at LovingChange.com]





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